Building with the new Clay 🧱 ✨

Generative AI methods will fundamentally change the way we create, consume and interact with digital media.

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Our thesis

Today’s digital tools require creators to specify every detail of what we see, hear and feel.

But the future is coming - and it will be different 🚀. Adaptivity will become a basic principle of the digital experience. Tomorrow’s tools will augment our capacity for expression by listening to, learning from and responding to us in real-time.

In tomorrow’s digital world, static, manually-designed digital content will feel like ancient technology 💾.

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